It’s that time of year again — when you realize the last family photo hanging in your hallway is from three years and one kid ago. You finally book the shoot (go mama!) and now the real panic sets in: “What are we all going to wear?!”
Deep breath. We've got you.
Our brand-new Family Photos Collection is here to take the stress out of getting picture-perfect — whether you’re posing in a golden hour field, hanging at home for cozy lifestyle shots, or heading to the winery vibe shoot. And in this post, I’m walking you through everything: how to prep, what to expect, and (of course) what to wear for family pictures that will make you feel confident, beautiful, and totally put together — even if your toddler throws a fit halfway through.
Step One: Lock in That Photographer
The earlier the better, mama. Trust me — the good ones book out fast, especially in peak fall family photo season. Most photographers start scheduling family photo sessions months in advance, so if you're eyeing those dreamy golden hour vibes in September or October, get on their calendar yesterday.
Don’t know who to book? Ask your local mom groups or check Instagram for photographers who shoot in your area. Look for a style that matches your vision: warm and moody? Bright and airy? Natural and candid? Reach out if you need any recommendations.
And if you need help picking a location, many photographers have go-to spots that photograph beautifully — don’t be afraid to ask!
Step Two: Start Planning Outfits Early
Let’s be real: choosing outfits for family photos can send anyone spiraling. My best tip? Start with your outfit first. Not your kid’s. Not your husband’s. YOURS.
Why? Because when you feel good in what you're wearing, it sets the tone for the whole shoot. You’ll feel more confident, relaxed, and ready to smile without wondering if your jeans are digging into your ribs. Start there — then build the rest of the family’s outfits around your look.
Our Family Photos Collection makes this part so much easier. We’ve pulled together cozy knits, flattering fall dresses, dressy-casual options, and rich autumn tones that will make your photos pop. Whether you're going for a neutral color palette or leaning into those warm rusts and olives, you’ll find something that works beautifully on camera — and in real life.
And don’t worry — we carry a variety of fits and sizes so every body is included. You deserve to look amazing and feel like yourself.
Step Three: Timeline for a Smooth Week-Of
Here’s how I break it down to avoid last-minute chaos:
5–7 Days Before:
Try on the outfits. Yes, actually put them on. This gives you time to steam, adjust sizing, or swap anything out if needed. It’s also the perfect time to finalize accessories and shoes.
2–3 Days Before:
Plan your beauty stuff! Get your nails done (if that’s your thing), grab a hair trim, and double check that your favorite undergarments are clean and ready. If your kids need haircuts — do it now, not the night before!
Night Before:
Lay everything out (shoes and socks included!). Charge your phone, make any notes of photos you want in your notes section, pack snacks for the kids, and bribe your partner with coffee or dinner afterward. Set yourself up to feel calm and not frazzled.
What to Wear for Family Pictures (Without Going Matchy-Matchy)
Let’s talk outfit inspo — because we’ve styled this collection with moms just like you in mind. Whether you want to go full glam or keep it cozy and real, we’ve got options that’ll fit your family and your vibe.
For a Dressier Look:
We’re loving flowy dresses in rich fall colors — think warm rust, olive green, creamy taupe, and deep wine. Add texture with a ribbed knit or lace detail, then throw on a denim jacket or structured layer for balance. These pieces photograph beautifully in outdoor settings and feel effortlessly elegant.
For a Casual Vibe:
Don’t overthink it. A cozy sweater paired with high-rise denim, or a simple midi dress with booties and layered necklaces, is always a win. These elevated everyday outfits give a natural look that still feels polished — like you showed up ready, but not like you tried too hard.
For the Whole Family:
Stick with 3-4 coordinating tones and mix textures instead of going full-on matchy-matchy. If you’re in a soft cream dress, maybe dress your partner in a muted green henley and jeans, and the kids in similar tones with denim, corduroy, or soft knits. Our collection helps you pull it all together so you don’t have to stare at your closet for hours.
Bonus tip: Earth tones + fall lighting = magic.
Here’s the thing. You don’t need Pinterest-perfect to have beautiful family photos. You need outfits that feel good, a little planning ahead, and a whole lot of grace — for you, your kids, and your partner.
So go ahead and check "family photo outfits" off your to-do list. We've got you covered with high-quality, versatile pieces that’ll make this year’s photos your favorite yet.
✨ Shop the full Family Photos Collection here and make this process a whole lot easier on yourself.
Chat soon~ 🖤 CTB