Ever wonder how all those gorgeous new arrivals show up on our site (and in-store) each season? Spoiler: it’s not luck, and it’s definitely not random. Every single piece you see at Creative Touch Boutique goes through a serious amount of love, attention, and thoughtful decision-making before it makes it into your hands.

We thought it would be fun to take you behind the scenes and show you how the process works — from the very first moment we spot an item at market to the second it’s steamed, styled, and ready for you to shop.

Step 1: The Market Marathon

Several times a year, we pack our bags and head to market — giant trade shows where thousands (literally thousands) of pieces of clothing are on display. Think racks and racks of new styles, fabrics, and trends all in one place.

We spend days walking through aisles, touching fabrics, occasionally trying things on, and carefully choosing what we think you will love. And when we say carefully, we mean it. For every piece we bring home, there are hundreds we say no to.

Here’s what we’re thinking about when we choose:

• Style: Is it cute, on-trend, and wearable right now or for a future collection?
  
  

• Versatility: Can you wear it to school pickup, the office, and date night?
  
  

• Affordability: Will it give you the most bang for your buck and is it “worth it”?
  
  

• Comfort: Is it practical enough for real life (hello, mom duties)?
  
  

• Your Favorites: Have you loved this style before? Is it similar to a past bestseller?
  
  

• Staple vs. Trend: Do we need more closet staples, or is it time to sprinkle in something new and fun?
  
  

Basically, we’re walking through market with you in mind the whole time. What are you doing this fall? What events do you have coming up? How do you want to feel when you get dressed? Those are the questions guiding us as we hand-pick every single style.

Step 2: The Small Business Touch

Once we place our orders, the waiting game begins. Those carefully chosen pieces begin showing up at our warehouse, and that’s when the fun (and sometimes chaos 😂) really begins.

Every box gets opened, every piece gets unwrapped, inspected, and steamed — by us. It’s not a big factory operation, it’s our team making sure each item is perfect and ready for you to wear right away.

This step takes time, but it’s worth it. We want you to feel the love and care from the moment you pull it out of your package or off the hanger.

Step 3: The Styling + Launch

From there, it’s all about bringing the clothes to life! We style, photograph, and plan out when pieces will launch. Sometimes new arrivals hit the site right away, and other times, we hold onto them for a special collection or upcoming event.

Either way, every piece has a plan and a purpose. It’s not just clothing — it’s part of a story we’re building for each season.

Why It Matters

Here’s the bottom line: every item you shop at Creative Touch Boutique has been seen, touched, and loved by our team first. We don’t bring in anything we wouldn’t wear ourselves. And because of that, you can trust that what you’re shopping is stylish, versatile, comfortable, and made to fit your real life.

We’re so proud to offer you clothing that makes getting dressed easier and more enjoyable. Because at the end of the day, it’s not just about clothes — it’s about helping you feel confident, comfortable, and ready for whatever your busy schedule throws your way.

Chat soon~ 🖤 CTB